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The “Chew Chow Book”

By Shira Binetski Averbuch
Turn healthy snacks into a game your child will want to play.

“Chew Chow” invites your child to get into character, play, read together, and approach healthy foods in a positive, gentle, and less intimidating way.

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Helps reduce resistance to trying new foods.

Built around play rather than pressure or persuasion.

Suitable for parents who want to build healthy eating habits at home.

About the Book

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Nice to Meet You

I'm Shira Averbuch.

I am a certified naturopath specializing in the metabolic approach to health, and a pioneer of this method in Israel.

I am also a writer and painter, a mother of three, and hold a BA in English Literature and Philosophy.

When every meal becomes a negotiation, it’s time to change the experience.

Briefly introduce yourself and share something interesting with website visitors. Double click to edit the text.

Picky children don’t always need another explanation of why vegetables are important. Sometimes, they need a different doorway in: a character, a story, a game, laughter, and curiosity.

  • The book shifts the focus from the food itself to playful role-playing.

  • The child steps into a character and is invited to taste the food connected to that character — at their own pace.

  • The goal is to create a calm, positive, and repeated encounter with healthy food.

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How does Chew Chow work?

A simple process for reading together at home—with plenty of room for imagination, play, and curiosity

Read together

Open the book, meet the characters, and turn the story into quality time.

Get into character

The cut-out holes in the characters allow your child to participate, play, and feel like part of the story.

Taste Gently

Tasting comes through play, not through struggle, pressure, or immediate demands.

Build a habit

Repeat the experience, strengthen curiosity, and create a positive attitude toward healthy food.

My child usually refuses to taste new foods, but through the character, he was willing to come closer and try a small bite. For me, that was a huge first step.

Mother of a 3-year-old boy

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